![]() ![]() LinkedIn Groups allow you to create or participate in dedicated discussion forums on moderated business-focused topics. You could grow your audiences with LinkedIn advertising’s excellent targeting options, but it’s not cheap. If you have a smaller company it may be difficult to cost-effectively build the big audiences larger companies generate, limiting your reach. If you have a brand that sells to businesses in any way you should be on LinkedIn in some capacity. 2 out of 3 marketers highly rate LinkedIn’s effectiveness in their organizations, compared to 55% for Twitter and a surprisingly low 30% for Facebook. LinkedIn is used by 94% of B2B marketers, compared to 87% for Facebook and 84% for Twitter, according to a 2016 MarketingProfs content marketing study. But great ones exist and there's always the potential for you to create and moderate your own. They can be a miserable experience if they are managed poorly. You can join up to 50 of them, but why bother? What benefits could you expect to see by joining even one? Aren't they all overrun with spam and self-promotion? Assuming you're already not making obvious mistakes when using LinkedIn what benefits do groups offer? ![]() LinkedIn Groups are a great way to build credibility for yourself or your business. ![]()
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